Yieldbot Raises $4 Million to Help Sell Display Ads to Search Buyers

Ad tech start-up Yieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.

Source: http://allthingsd.com/20120223/yieldbot-raises-4-million-to-help-sell-display-ads-to-search-buyers/

android applications android app store android tablets android tablet pc android watches